LiveSmart 360 Vertical Integration and What It Means To You
When you viewed the Jan 28th event broadcast, you were introduced to the term “Vertical Integration”. Though the phrase may be unfamiliar, you have already been positively affected by it. And its implementation is having a major influence in assuring the long-term success and stability of LiveSmart 360 as a dominating industry force going forward.
This should greatly increase your confidence that associating with LiveSmart 360 was the right choice for you, now and in the future.
For LiveSmart 360 and you, the distributor, vertical integration represents both a philosophy and a working strategy to remove the foreseeable and preventable impediments to product development, availability, integrity, quality, and delivery.
Many companies’ items are sourced from third party vendors, privately labeled, and presented as unique products to their target market. A company may put a particular “spin” or variation that would allow them to claim exclusivity. But for the most part, it is someone else’s products made to look like theirs.
It’s not wrong, dishonest, or unethical. It’s done all the time, more often than the public could possibly guess – from major appliances, to food items, to over-the-counter supplements, medications, and most anything else in between, automobiles included.
Problems can arise when the third party supplier cheapens or changes ingredients to cut costs or maybe has challenges which interrupt the flow of goods to the reselling company. These can range from manufacturing difficulties, equipment breakdowns, labor disputes, even lack of funding, such as insufficient cash flow to produce the product while waiting to get paid from the reseller.
Sometimes, the third party vendor gets bought out – by the reseller’s competition. (Guess what happens then?)
Regardless of the problem, the reselling company , the distributors and all parties concerned are handicapped in providing quality products on time. Thus all suffer, have credibility issues and financial distress.
Forward thinking and well capitaized companies recognize those problems and set out to prevent them before they happen. With adequate funding available, a policy of vertical integration is a smart thing to put in place.
Vertical integration is the deliberate acquisition of and ownership affiliation with as many of the components as possible required to bring a product to market.
This starts as early in the process as research and development, where new products are created, formulated, and patented (where applicable).
It then extends wherever practicable to procurement, processing, branding, packaging, marketing, and advertising, all the way through to the distribution channels, and finally to delivery to the buying public. It may also include subsets of the above.
In the event broadcast, billionaire and LiveSmart 360′s financial partner, Chuck Hallberg, used as an example the Rexall Drug Company, one time neighborhood pharmacy giant. In their day, they owned as much of the entire process as possible, from the manufacturing and processing, to the stores where their products were sold, and including the company that made the shelving for those stores.
What vertical integration means for LiveSmart 360 and you is that the products that are developed are truly exclusive to the company. It means that the standards of quality are set and maintained throughout the whole process completely in-house.
It means that the sourcing of ingredients, wherever possible, is in the control and/or ownership of the company and not at the mercy of outside vendors. It means that what was signed off on by the LiveSmart 360 Medical and Advisory Boards is what will be delivered first to last to you the distributor and to the prospects you work so hard to bring on as customers and members.
It means that the hiccups and bumps in the road that could damage or destroy a lesser company will not control the viability and productivity of LiveSmart 360 and that the company you trust will stay as healthy as the products it provides.
Vertical integration is not for the weak, or the faint-hearted, or for the “get rich and get out crowd”.
It is, however, the deliberate and measured strategy of those committed to building the next industry-transforming legacy company. It is the path down which LiveSmart 360 marches to the destiny we seek to achieve.
LiveSmart 360′s strategy of vertical integration gives you a powerful tool to utilize in recruiting as you transform, grow, and succeed in your business. Use it well and often.
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